Advice on websites, SEO and running a business online
Guides for small businesses, written like a person would explain them. No jargon, no waffle.
We write about the things people actually ask us before a project starts. What it costs, how long it takes, whether they need a site at all or Instagram is enough, and why Google isn't finding them. No marketing jargon, just the way we'd explain it in person, based on what we've learned building dozens of these for small and mid-size businesses across Croatia.
Website maintenance: what it covers and what it costs
What breaks when nobody's watching, what maintenance actually does, what it costs and when, honestly, you don't need a plan.
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Anchor prices: what your website must show from 1 October 2026
From 1 October every price gets an anchor price and your site a price list in XML or CSV, and none of it needs a new website.
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What platform commission actually costs you in a season
What commission really takes out of your season, how to work it out on your own numbers in five minutes, and what your own channel costs.
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A new website, or a redesign of the one you have?
A site that looks old doesn't have to go straight in the bin, and a five minute check tells you whether it needs a redesign or a rebuild.
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How much does a web shop cost in 2026?
Why a web shop is two to three times the work of a normal site, what really pushes the price up, and how to start small without rebuilding later.
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What you need for an online shop in Croatia
Building the shop is the easy bit, but fiscalisation, eInvoices, the VAT threshold and the cancel button need sorting before your first order.
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WordPress or custom code: which should you choose?
When WordPress really is the right choice, where its real cost hides, and when code written for you works out cheaper over three years.
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Why is my website not showing up on Google?
Six checks to run before you pay for SEO, and the first two take five minutes and cost you nothing at all.
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Booking system for tours and transfers: what it actually needs
Why a form isn't a booking, how not to sell the same boat twice, and when to charge upfront instead of confirming by hand.
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How much does a website cost in 2026?
What the price of a website is really made of, where the hidden costs sit, and how to set a budget around what the site has to bring in.
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Does my small business need a website?
Who a website really pays off for, what you actually get, and when, honestly, a well set up Google profile is enough to start with.
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A website or just Instagram?
What Instagram does well, what only a website can do, and when, honestly, Instagram on its own is plenty to start with.
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How long does a website take?
How long a website realistically takes, from a brochure site to a web shop, and why late content holds up a deadline far more often than code.
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SEO for small businesses: how to get Google to notice you
How to get people in your town to find you on Google, from your business profile and reviews to a site that loads fast on a phone.
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A website for a restaurant: 7 things it must have
Seven things that get a hungry guest with a phone in hand to sit down at yours, from the menu and WhatsApp booking to speed and Google.
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