Advice on websites, SEO and running a business online
Practical guides for small and mid-size businesses: no jargon, concrete advice.
We write about what clients actually ask before a project starts: what it costs, how long it takes, whether they need a site at all or Instagram is enough, and why Google is not finding them. No marketing jargon, based on what we have learned building dozens of these for small and mid-size businesses across Croatia.
A new website, or a redesign of the one you have?
When it pays to rework an old site, and when a new one is cheaper. A five minute test and a list of what you keep either way.
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How much does a web shop cost in 2026?
What really drives the price of a web shop, where the costs nobody mentions are hiding, and how to start smaller without redoing it all later.
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What you need for an online shop in Croatia
Fiscalisation 2.0, eInvoices, the VAT threshold, terms of business and the new cancellation button. The obligations a web shop has to meet before its first order.
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WordPress or custom code: which should you choose?
An honest look: when WordPress is the right choice, when it costs more than it looks like it does, and what really decides between a ready-made platform and code written for you.
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Why is my website not showing up on Google?
A run of checks ordered from the most common cause to the rarest, from whether the site is indexed at all to why it never appears for the queries you expect.
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Booking system for tours and transfers: what it actually needs
Why a contact form is not a booking, what a booking system has to know about capacity and the season, and when charging upfront beats confirming by hand.
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How much does a website cost in 2026?
What really drives the price of a website and how a small business can plan a realistic budget. An honest guide with no invented figures.
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Does my small business need a website?
Does a small business need a website? Who it pays off for, what you actually get (trust, enquiries around the clock, independence) and when a Google profile alone is enough. An honest guide.
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A website or just Instagram?
Do you need a website or is Instagram enough? An honest guide for small businesses: what each channel does well and how the two work together.
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How long does a website take?
How long building a website realistically takes, from a brochure site to a web shop. The project phases, what drives the deadline, and how content and decisions speed the work up.
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SEO for small businesses: how to get Google to notice you
Practical local SEO for a small business in Croatia: Google Business Profile, local keywords, reviews, NAP consistency and content. Concrete steps you can act on.
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A website for a restaurant: 7 things it must have
What a restaurant or tavern website must have: an up to date menu, booking and WhatsApp, a gallery, local SEO, mobile design, opening hours and speed.
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