Navy Blue Yachting and Blue Cave Tours are two brands owned by the same operator: the same fleet of speedboats, the same routes out of Split — the Blue Cave, Vis, Hvar, the Pakleni Islands — but two separate faces to the guest. The same boat can be sold twice and sail only once. The job was to build two shopfronts that don't know each other, and one back office that knows everything.
We started by listing what the two brands actually share: the fleet, the routes, the dates and the crew. Three group tours run under both names at the same prices — Blue Cave & 5 Island at €119 per person, the full-day Golden Cape with Hvar and the Pakleni Islands at €119, the half-day Blue Lagoon & Trogir at €70 — and private charters start at €1,100 per boat, up to twelve guests. Everything else is a difference in presentation. So we split the frontend into two standalone sites, each with its own name, colours and tone, and underneath them we built a single system: one calendar, one checkout and one admin panel the owner runs both from.
The same tours, the same fleet, under two names — with the schedule kept in a notebook. A booking on one brand knew nothing about a booking on the other, so the same boat could be sold twice on the same day. Which tour runs when, which boat is free, who's crewing it — all of it arranged by hand, from scratch every season.
Two sites, one booking. The guest picks a date and party size, pays a 15% deposit by card and the balance on the day of departure — and the reservation, whichever brand it came from, drops into the same calendar. On top of that we built a shared admin panel: in it the owner arranges and sorts excursions, manages the fleet and assigns crew, and sees both names' occupancy on one screen. The guest never sees it, and without it the two brands couldn't safely share the same boats.
Double entry is gone. Both brands run from the same panel, and a boat that's booked is booked on both shopfronts — no checking, no phone calls. Guests book on their own, in their own language, and pay the deposit before anyone picks up the phone. The client reports bookings are up 300% versus the previous season.
The same owner, the same boats, two completely different faces. Navy Blue Yachting carries the whole offer — group tours, private charters and a taxi boat — while Blue Cave Tours, which faces the guest as Salty Adventures, plays a single card: the bestseller tour to the Blue Cave. Nothing on either site hints that the other one exists.
The guest doesn't open an account, doesn't wait for confirmation and doesn't pay for the whole tour up front. They submit a date and party size, leave 15%, and get a spot on the boat — and in that same second the slot is taken on both brands.
Both sites and the admin panel stand on the same code — a fix or a new tour in the back office reaches both shopfronts at once.
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