Private Experience Croatia
A family-run tour operator that has been driving private tours and transfers across Croatia for over twenty years. What it sells isn't a seat in a van, it's attention, someone who takes the planning off your hands. That is a hard thing to put on a website, because a contact form is roughly the opposite of attention.
Approach
The offer runs from €50 to €4,000. A transfer to Split airport is half an hour and fifty euros; Klis, Salona and Trogir from €250; Krka and Šibenik from €250; Dubrovnik and Ston from €450; eleven days of Croatia from €3,850, twelve days through Croatia and Slovenia from €4,000. All per vehicle, VAT included, up to eight guests. The range is so wide that a catalogue makes no sense: someone spending four thousand euros on eleven days doesn't scroll through dropdown menus, they expect someone to ask where they're going and then put it together for them. So the design is deliberately quiet: large photographs, plenty of empty space, nothing that shouts. All the work is done by the concierge desk on the homepage.
Challenge
A concierge service means someone else takes over the planning. The web version of that is usually a contact form: an empty message box, then silence until someone gets around to replying. The guest is on the other side of the world, it's 2am where they are, and they are deciding whether to hand over four thousand euros. Silence is the most expensive thing on the page.
Solution
Instead of a form, a desk. It asks what a person would ask (what kind of trip, how long, when, how many of you, where from) and then it answers, opening the tours that genuinely match, with prices. Anyone ready to go carries on through three steps to Stripe and picks a 15% deposit or the full amount. Behind all of it, an admin panel where the family runs the fleet and writes and publishes the blog themselves.
Result
Enquiries arrive with the date, guest count and pickup already in them, so a quote goes back in minutes instead of a five-email thread. The client reports 20% more reservations.
What we built
- A concierge desk on the homepage: type of experience, duration, date, guest count and pickup: then straight to the tours that match, no waiting on an email
- A presentation of day tours, 7-to-12-day itineraries and transfers: price per vehicle, VAT included, up to eight guests
- Booking in three steps: details with a Google search for the pickup point, add-ons such as a licensed guide, payment
- Stripe checkout with a choice of a 15% deposit or the full amount (Visa, Mastercard, Amex, Google Pay)
- An admin panel for managing the fleet: vehicles are added and changed from the interface, with no call to a developer
- Writing and publishing blog posts from the same panel, with no separate CMS on the side
- Reviews from TripAdvisor and Google on display, 5.0 on both, with links to the source
- Fast loading with optimised photos and a mobile-first design
The questions a person would ask
From enquiry to card, no waiting on an email
What the guest never sees
The public site is half the job. The other half is an admin panel behind a password, where the family runs the fleet and writes and publishes the blog themselves. A vehicle is added or removed from the interface. Text gets written, published, done. It sounds minor until that moment in mid-July when something urgently needs changing and the person who built the site is away on holiday. That's the difference between a site the client owns and a site the client runs.
Technologies
The same Next.js carries both the public site and the admin panel behind it: one project, not two.
Key features
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